Logo Process Explained

Logo Identity

Your logo identity will go through a strategic creative process. We tend to look at your business history, how will the logo be used, who is your target market, your competition, product and services and areas of operation.

Sketch it

All logos are sketched on paper first. The final logo may be nothing near these sketches, but this step is crucial in sparking creativity with your identity and should not be skipped.

Design it

After sufficient sketches have been made your logo is designed in the latest vector art program available. There are 4 design sketches made of your logo for approval. All logos will be designed in black, white and gray tones to ensure that your logo will look great when it is copied or faxed.

Structure it

Once your logo is selected and approved we will then take that design and introduce it’s guidelines and rules. This guarantees that there is order in the structure of your logo. See picture below:

Color it

After all previous steps have taken place we can then institute a palette of colors.

Deliver it

We then deliver the logo in different formats that are used by many print companies. We also format the logo in jpeg formats for your documents and faxes. We provide the logo in some of the following formats: eps, ai, psd, tif, jpeg. We can also take your logo and create letterhead and envelopes to give your growing business the attention it deserves.